IMARC Group’s latest research report, titled “Digital Signage Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2022-2027,” offers a comprehensive analysis of the industry, which comprises insights on the digital signage market trends. The report also includes competitor and regional analysis, and contemporary advancements in the global market.
The global digital signage market reached a value of US$ 23.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 35.4 Billion by 2027, exhibiting at a CAGR of 6.69% during 2022-2027. Digital signage represents centralized content distribution platforms that are used to playback information on multiple display screens. They can be of several types, such as video walls, video screens, transparent LED screens, kiosks, digital posters, etc. These digital signage variants use customized content management software (CMS) and a back-end operating computer to show advertisements or messages, including news, live weather forecasts, television programs, menus, calendars, flight schedules, etc. They enable companies to engage with a broader audience and provide an integrated network for digital communications to improve the uniformity and effectiveness of marketing activities. Consequently, digital signage technologies find extensive applications across numerous sectors, such as healthcare, education, retail, entertainment, corporate, transport, banking, etc.
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Global Digital Signage Market Trends:
The increasing digitalization and the elevating demand for effective advertisement tools are among the key factors driving the digital signage market. Furthermore, the rising product utilization in the automated teller machines (ATMs) and e-banking centers to display digitalized promotion of products and motion messages and for remote content updating and management is also positively influencing the global market. Besides this, the development of new digital signage products integrated with biometric technology and gaze and heat path trackers that can locate the area that is attracting the most consumers, thereby helping organizations to monitor consumer behavior and gain meaningful insights, is acting as another significant growth-inducing factor. In line with this, the growing improvements in LCD and LED technologies and the inflating investments in advertisements and brand promotion are expected to propel the digital signage market over the forecasted period.
Key Players Included in Global Digital Signage Market Research Report:
- Leyard Optoelectronic (Planar)
- LG Electronics
- Samsung Electronics
- Shanghai Goodview Electronics
- Sharp (Foxconn Group)
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COVID-19 Impact Overview:
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Key Market Segmentation:
Breakup by Technology:
Breakup by Application:
- Stadiums and Playgrounds
Breakup by Location:
Breakup by Size:
- Below 32 Inches
- 32 to 52 Inches
- More than 52 Inches
Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
TOC for the Digital Signage Market Research Report:
- Scope and Methodology
- Executive Summary
- Global Digital Signage Market
- SWOT Analysis
- Value Chain Analysis
- Price Analysis
- Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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