According to the latest report by IMARC Group, titled “India Lingerie Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” the India lingerie market is expected to exhibit a CAGR of 13.13% during 2022-2027. Lingerie refers to a category of clothing, including shapewear, undergarments, and intimate care products, that are worn by men and women. Some of the commonly available lingerie products include bras, bralettes, camisoles, panties, corsets, sleepwear, briefs, and knickers. These products are generally comfortable, stretchable and lightweight in nature while being highly inclusive of materials, designs, and sizes.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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India Lingerie Market Trends:
The India lingerie market is primarily driven by the rising awareness regarding the importance of hygiene. This is supported by the easy availability of a vast array of lingerie via the online and offline organized retail channels across the country. Additionally, the increasing demand for premium product variants and the launch of innovative lingerie products offering enhanced comfort and convenience are creating a positive outlook for the market. Some of the other factors contributing to the market growth include inflating disposable income levels of the masses, increasing investments in celebrity collaborations and brand promotional activities, and the widespread preference for trendy sports and intimate wear products across India.
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Key Market Segmentation:
Breakup by Product Type:
- Knickers or Panties
Breakup by Material:
Breakup by Price Range:
Breakup by Distribution Channel:
- Mass Merchandizers
- Specialized Stores
- Online Stores
Breakup by Region:
- North India
- West and Central India
- South India
- East India
Key highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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