According to the latest report By IMARC Group, The Indian Toys Industry has been categorized into: Breakup by Toy Type(Plush Toys, Electronic Toys, Games and Puzzles, Construction and Building Toys, Dolls, Ride-Ons, Sports and Outdoor Play Toys, Infant/Pre-school Toys, Activity Toys, Other Toys ), Breakup by Gender(Unisex Toys, Toys for Boys, Toys for Girls), Breakup by Distribution Channel(Specialty Stores, Super Markets and Hyper Markets, Online, Others), Breakup By Region (Maharashtra, Tamil Nadu, Karnataka, Gujarat, Delhi)
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The toys market in India reached US$ 1.35 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 2.73 Billion by 2027, exhibiting a CAGR of 12.6% during 2022-2027. The market is primarily driven by the increasing population in India, consisting of a large pool of young consumer base under the age of 25 years. This, along with the improving living standards and affluence among the masses, is expected to provide a thrust to the market. A majority of the population is now opting for innovative electronic and digital toys over traditional battery-operated alternatives. Additionally, educational toys are gaining widespread preference as they assist in promoting experimental learning experiences among children. Consequently, the availability of diverse toys that are easily accessible at varied price ranges, facilitated by the rapid expansion of organized retail and online platforms in the country, is acting as a major growth-inducing factor. In line with this, the increasing penetration of online portals, which offer a vast array of toys at competitive prices while providing flexible payment and return/exchange options to users, is creating a positive outlook for the market. The market is further driven by the escalating demand for science, technology, engineering and mathematics (STEM)-based toys, especially from the urban population.
Indian Toys Industry Trends:
Toys refer to the playthings designed for toddlers and young children. These items are usually made from clay, cloth, paper, plastic and wood that are widely available in a variety of sizes and colors. Learning through toys aids in facilitating the overall development of children while providing a boost to their creativity and stimulating their imagination. These items assist in improving their problem-solving capabilities and motor skills. Additionally, toys help in de-stressing and enhancing the social and cognitive skills of toddlers. A wide range of modern to traditional toys are available in the market, including dolls, cards, puzzles, board games, mechanical cars and action figurines.
Also Read Full Blog: Top Indian Toys Companies in 2022
Key highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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