According to the latest report by IMARC Group, titled “Online Video Platform Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, offers a comprehensive analysis of the industry, which comprises insights on the global online video platform market analysis. The report also includes competitor and regional analysis, and contemporary advancements in the market.
The global online video platform market reached a value of US$ 792 Million in 2021. Looking forward, IMARC Group expects the market to reach US$ 1,613 Million by 2027, exhibiting a CAGR of 13.20% during 2022-2027. An online video platform (OVP) represents the digital solution that enables users to convert, upload, store, and playback video content on the internet or cloud. The video content is uploaded via a hosting service website, mobile or desktop application, and other application program interfaces (API). Online video platforms are generally used for viewing and uploading pre-recorded as well as streaming live videos at any point in time. It has a content management system (CMS) wherein individuals can access video analytical tools that provide engagement analytics, such as unique views, total video views, locations, impressions, video watch time, etc.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Market Trends and Drivers:
The increasing penetration of the high-speed internet is primarily driving the online video platform market. Additionally, the growing utilization of OVPs by marketers as a medium for delivering critical communication, training, marketing information, stakeholder communication, etc., is further stimulating the market growth. Besides this, the shifting consumer preferences from conventional video platforms, including cable television (TV), towards online video platforms are acting as significant growth-inducing factors. Moreover, the emerging trend of live streaming is helping the management and delivery of video content to the targeted audience in a cost-effective way, which in turn, is also positively influencing the global market. Apart from this, the rising integration of numerous advanced technologies, including blockchain, artificial intelligence (AI), cloud-based video streaming solutions, etc., that aid in delivering a better streaming experience to consumers is anticipated to fuel the online video platform market over the forecasted period.
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Key Market Segmentation:
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- Dalet Digital Media Systems USA Inc.
- MediaMelon, INC.
- Akamai Technologies
- Kaltura Inc.
- Panopto
- Brightcove Inc.
- io, Inc.
- Limelight Networks Inc.
- YouTube
- Comcast Technology Solutions
Breakup by Model Type:
- UGC Model
- DIY Model
- SaaS Model
Breakup by Application:
- Media & Entertainment Industry
- Enterprises
- Others
Breakup by Product Type:
- Software
- Services
Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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