Smart TV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,”
offers a comprehensive analysis of the industry, which comprises insights on the global smart TV market size
. The report also includes competitor and regional analysis, and contemporary advancements in the global market.
The global smart TV market reached a value of US$ 239 Billion
in 2021. Looking forward, IMARC Group expects the market to reach US$ 358.6 Billion
by 2027, exhibiting at a CAGR of 6.2%
during 2022-2027. A smart television (TV), also called connected TV, represents a next-generation device equipped with the internet and Web 2.0 features. It includes various features, such as on-demand content from different applications, a TV operating system, graphical user interface (GUI), the capability of connecting with other wireless devices, access to various streaming services, an ethernet connection, built-in Wi-Fi that eliminates the need for a separate set-top box, etc. Moreover, a smart TV offers the capabilities of searching, chatting, browsing, sharing, and downloading content to the viewers as compared to its counterparts, including a traditional cable television.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Global Smart TV Market Trends:
The inflating popularity of the over-the-top (OTT) space that distributes original content via the internet is primarily driving the smart TV market. In line with this, the growing demand for premium sports, movies, and entertainment content via Video on Demand (VoD) platforms is further catalyzing the market growth. Additionally, the increasing integration of a smart TV with several input devices, such as keyboards, mouses, smartphones, tablets, etc., for enhancing usability, enabling text entry, navigation, and internet browsing, is acting as another significant growth-inducing factor. Besides this, the introduction of 5G broadcast services to offer users high data speed and media consumption facilities is also augmenting the global market. Furthermore, the rising investments in R&D activities aimed at launching product variants with convenient access, pixel-less imagery, artificial intelligence (AI) upscaling, low installation costs, etc., are anticipated to fuel the smart TV market over the forecasted period.
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Key Market Segmentation:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
Breakup by Resolution Type:
- LG Electronics, Inc.
- Samsung Electronics Co. Ltd.
- Sony Corporation
- Panasonic Corporation
- Vizio Inc.
- Apple Inc.
- Hisense Group Co. Ltd.
- Koninklijke Philips N.V.
- TCL Corporation
- Insignia Systems, Inc.
- Haier Group Corporation
- Hitachi, Ltd.
- Westinghouse Electric Corporation
Breakup by Screen Size:
- 4K UHD TV
- HD TV
- Full HD TV
- 8K TV
Breakup by Screen Type:
Breakup by Technology:
- Below 32 Inches
- 32 to 45 Inches
- 46 to 55 Inches
- 56 to 65 Inches
- Above 65 Inches
Breakup by Platform:
- Liquid Crystal Display (LCD)
- Light Emitting Diode (LED)
- Organic Light Emitting Diode (OLED)
- Quantum Dot Light Emitting Diode (QLED)
Breakup by Distribution Channel:
Breakup by Application:
Breakup by Region:
- Tizen OS
Key highlights of the Report:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
TOC for the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
- Scope and Methodology
- Executive Summary
- Global Market
- SWOT Analysis
- Value Chain Analysis
- Price Analysis
- Competitive Landscape
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organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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