If you’ve had AdSense advertising on your site for a time and feel that you’re not making as much money as you could, you’re probably right. Most people are unhappy because they are not generating the earnings they intended, which is due to traffic levels and click-through rates.
There are numerous techniques to convert traffic into AdSense traffic, and here is a short list with descriptions for each.
The first step is to improve the content of your website. While this isn’t a possibility for everyone (creating a forum, for example, is far more difficult), most people can turn their AdSense sites into cash cows.
To begin, determine the keywords for your website. Keyword density verification is a fundamental SEO (search engine optimization) strategy. SEO Density Analizer is a useful tool for this task.
You should next use this list of words to search the Overture Search Inventory or the Google AdWords Sandbox to see what additional words might perform better than what you already have.
From then on, attempt to keep your site focused on the topics that emerge frequently in the keyword ideas you receive. Try to include such keywords, or at least some comparable terms, as frequently as possible in your site’s links.
Because of the way Google AdSense works, this is a sure way to boost your earnings because you’ll get better advertisements in your AdSense banners, just like you’d get a higher Google PageRank.
It’s also critical that you keep adding new pages to your website. This is critical because the more pages you have, the more likely it is that your adverts will be seen.
It is also critical that you select the suitable formats and places for your AdSense banners. While this is a much broader topic, the top three Google AdSense types are: 336280 large rectangle, 300250 medium rectangle, and 160600 skyscraper.
Make careful to choose acceptable colours for the adverts, since making them too different from the content of your site (or merely different in a terrible way) will cause users to mistake them for banners that have nothing to do with the site itself.
Make sure these adverts are placed where they will earn the most profit. Most of the time, that location is said to be just before the start of your site’s main content.
Skyscrapers may perform better on pages with a long text body simply because visitors are exposed to them for a longer period of time. Also, for sites with news or similar information, you might find a nice position at the bottom of your content because that’s when people are done reading your story and searching for something else to do.
If you have a lot of text on your page, you should utilise more AdSense units. Just be careful not to overdo it, otherwise you may end up with a much lower CTR and smaller income than you were generating before by using this strategy incorrectly. You can add up to three units, so choose wisely.
There is a Google AdSense Preview Tool that will allow you to see what adverts will be delivered on your page and can be quite useful as a testing mechanism.
Just make sure you follow the AdSense guideline on click fraud. As an example, you could display an image next to your ads; just make sure to leave some space in between to avoid being perceived as enticing people to click the link.
Of course, there are other strategies to enhance AdSense traffic from your site, but these should serve as a decent starting point for earning the most money.