The latest report by IMARC Group, titled, “US Deodorant Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“, The study provides a detailed analysis of the industry, including the US deodorant market share, size, trends and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
How big is the US deodorant market?
The US deodorant market to grow at a growth rate (CAGR) of 7% during 2023-2028.
What is US deodorant?
Deodorant is an essential item designed to mitigate and control body odor caused by the bacterial breakdown of perspiration. It is typically applied topically to the underarms, which are a prime location for sweat and odor production. Their primary function is to mask or neutralize unpleasant odors and inhibit the growth of odor-causing bacteria. Deodorants come in various forms, including roll-ons, sprays, sticks, and creams, catering to diverse consumer preferences. These products often contain active ingredients such as antimicrobial agents, fragrances, and sweat-absorbing compounds, which work to provide a refreshing and odor-free experience.
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What are the growth prospects and trends in the US deodorant industry?
In recent years, there has been a notable shift in consumer preferences toward natural and organic products, including deodorants. Consumers are becoming more health-conscious and eco-friendly, prompting them to seek alternatives to conventional deodorants that often contain synthetic chemicals. This trend has paved the way for the growth of natural and organic deodorants, which are formulated with ingredients like plant extracts, essential oils, and baking soda. In addition, the US population’s growing awareness of health and wellness has a significant impact on the deodorant market. This has given rise to the demand for deodorants that are free from parabens, phthalates, and other potentially harmful chemicals. Besides, companies are increasingly adopting eco-friendly packaging solutions, such as recyclable materials and reduced plastic usage, to minimize their environmental footprint. They are also introducing new scent varieties, skin-friendly formulations for sensitive skin, and gender-neutral or personalized products. This aligns with the broader corporate social responsibility movement and resonates with eco-conscious consumers. Furthermore, the rise of e-commerce has reshaped the deodorant market’s distribution landscape. Online shopping platforms have become primary channels for consumers to browse and purchase personal care products, including deodorants. Additionally, there is a growing trend toward gender-neutral or unisex deodorants. This shift aligns with societal changes and evolving perceptions of gender, making deodorants more inclusive and appealing to a broader audience.
What is included in market segmentation?
The report has segmented the market into the following categories:
Breakup by Product Type:
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Stores
Breakup by Packaging Type:
Breakup by Region:
- The competitive landscape of the industry has also been examined along with the profiles of the key players.
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