Water enhancer refers to a concentrated fluid that is intended to be blended with plain water to provide it with a distinctive taste. It comes in numerous flavors, including sweet, coffee, tea, fruity, etc. Water enhancers usually comprise of citric acid, caffeine, vitamins, minerals, flavorings, electrolytes, artificial sweeteners, etc., to add supplementary dietary benefits to water without carbonation. They enhance the palatability of water and improve the hydration levels among individuals who do not drink adequate quantities of water. Water enhancers are widely available in pharmacy stores, supermarkets, hypermarkets, online platforms, etc., across the globe.
Global Water Enhancer Industry Trends and Drivers:
The escalating demand for non-carbonated drinks, owing to the elevating health consciousness among individuals, is primarily driving the water enhancer market. Besides this, the growing utilization of water enhancers across the food and beverage (F&B) and sports industries is further propelling the market growth.
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Moreover, various key market players are launching new and innovative flavors to widen their existing consumer base and increase their profitability, which is acting as another significant growth-inducing factor.
In addition to this, the expanding online and offline distribution channels across countries is also positively influencing the global market. Furthermore, the rising popularity of on-the-go drinks is stimulating the market growth. Apart from this, continuous advancements in product packaging technologies are expected to bolster the water enhancer market over the forecasted period.
Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
4c Foods Corp., Arizona Beverages USA (Hornell Brewing Co. Inc.), BareOrganics, Dyla LLC, Heartland Food Products Group, Jel Sert Company, Nestlé S.A., SweetLeaf Stevia Sweetener (Wisdom Natural Brands), The Coca-Cola Company, The Kraft Heinz Company, Twinings North America Inc. and Zhou Nutrition (Nutraceutical International Corporation).
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The report has segmented the market on the basis of region, type, form, application and distribution channel.
Breakup by Type:
- Fruit Flavored
- Coffee Flavored
- Tea Flavored
- Others
Breakup by Form:
- Powder
- Liquid Concentrate
Breakup by Application:
- Flavouring
- Energy Stimulant
- Functional
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Pharmacy and Health Stores
- Convenience Stores
- Online Stores
- Others
Breakup by Region:
- North America: (United States, Canada)
- Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America: (Brazil, Mexico, Others)
- Middle East and Africa
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Key highlights of the report:
- Market Performance (2016-2021)
- Market Outlook (2022- 2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
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