Video marketing is one of the best ways that help marketers grow their brands online. So, video marketing is something you must be looking to use now or at least in the future. We have some of the top video marketing benefits you can use for your purpose.
So, we will talk about statistics about video marketing, how videos can be versatile, plus how they get colossal awareness and conversions. These points can help you understand what the future of video marketing is.
What is the Future of Video Marketing?
Video marketing can be a great way to get more people to see your content and reach them on all platforms. So, this kind of marketing can really help your marketing grow, which is why it has a bright future.
Videos have Versatility, and This is How!
Videos can be easily created, and you can use them to improve your results. For instance, you can try converting text content into video and reduce customer support queries. All you have to do is to create videos and let people know about a common question they have to reduce queries in customer support.
Videos can create better relationships with your audience and a better emotional trigger. Also, videos are considered more memorable when your audience watches them, so you can use them for the purpose. At the same time, you can use videos for emails and must humanize your brand with them.
These benefits create excellent content creation results, and you can use them for better reach. So, the use of such content is a great thing that you can use for marketing and networking.
Some Stats You Should Know
It is believed that 85 percent of internet users in the US see a video per month alone. This shows that video marketing is a perfect choice if you are looking to grab the wealthiest market in the world. On the other hand, people who watch a video from you are 64% more likely to buy from you.
At the same time, 55% of users wish to consume videos on the internet. Videos improve your clickthrough rates by 200 to 300 percent, which makes them an excellent choice for content marketing. Statistics also say that mobile video consumption increases by 100% every year.
So, using videos for your marketing is an excellent choice for future marketing efforts. Your marketing results when you use such content, so use it well. That is why 87 % of marketers use it for digital marketing.
Ninety percent of consumers think that a video can influence their purchase decisions. At the same time, 59 percent of decision-makers watch videos instead of reading content from a creator.
Videos Improve Brand Awareness and Conversions
The future of video marketing is secure as it allows you better sales, awareness, and other conversions. So, you can use it for more noticeable and excellent storytelling content. Videos are an engaging way to get more results and can resonate with your consumer more.
Also, it helps your funnel and helps you stand out. You can get more engagement on your social platforms like Instagram, Linkedin, Facebook, and even Twitter.
It is easier for users to consume videos than to read content from the start to the end. Moreover, platforms like YouTube and TikTok run on videos. At the same time, you should be using videos if you wish to go viral, as videos have more chances to let you go viral.
At the same time, video creates a feeling of humanization, and you can get 48 percent more views with it. These facts make video a prime source of conversions and awareness for your brand. So, use it well to improve your social media presence and results at all levels.
Videos can help you earn 80 percent more conversions, and it improves your dwell time as well. Your site will get better rankings when you have more dwell time of a user’s time spent on your website. These rankings can help you improve your overall content performance, which makes a huge difference.
Using video helps you create something more digestible for users, improving your results. So, video marketing has a bright future that you can rely on for better results. At the same time, videos are known for being fun, and that is why you should create how-to and shareable content.
Video Marketing Helps you Go Viral
Video sharing is widespread as compared to text content or other types. It is said that 92 percent of internet users would like to share a video online. At the same time, videos have 1200% more chances to be shared than text content. These stats are clear and tell the whole story of video marketing.
Some types of video content that you can use are:
- Explainers
- Webinars
- Presentations
- Vlogs
- Tutorials
- Product Videos
- Ads
- Customer
- Testimonials
- Interviews
- Live Video Social media content
The use of videos can improve your brand’s likability, which plays a huge role in branding efforts. Moreover, using videos make you more able to reach the front page of your search engine. At the same time, 50 percent of users watch videos before they visit a brand online.
At the same time, it helps you improve your bounce rate and helps you with word-of-mouth marketing with video. Videos are also known for being easier to create.
Growth Services
Using TikTok marketing can help you improve your video marketing efforts. Now that we know video marketing increases your chances of getting better results by many times, you can use TikTok for this purpose. So, using TikTok services can be a great method that you can use for better results in your marketing efforts.
So, you can buy tiktok followers cheap to get more exposure to your videos.
Final Thoughts
We discussed some reasons why video marketing has a bright future ahead. We shared stats about video marketing and how it improves results for your campaigns. So, the benefits of video marketing can really help you get more conversions and improve your results.