IMARC Group has published a market research report titled “United States Tequila Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028” The United States tequila market size reached US$ 8.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 11.3 Billion by 2028, exhibiting a growth rate (CAGR) of 5.26% during 2023-2028.
Tequila is a distilled beverage made from the blue agave plant, also known as the Agave tequilana plant, and fermented with additional sweeteners like glucose and artificial additives. It includes Blanco, reposado, and anejo and has a relaxing effect that can help reduce stress and anxiety when consumed in moderation. It reduces the risk of heart disease and decreases the risk of blood clot formation. It is used in cooking to add a unique depth of flavor to a wide range of recipes. It can also be utilized in marinades for meats, such as chicken, pork, or beef, and in sauces, dressings, and desserts. As it can generates by-products like agave fibers and agave bagasse during its production, which can be used in various industrial applications, the demand for tequila is rising in the United States.
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United States Tequila Market Trends and Drivers:
At present, the growing trend of premiumization and craft spirits among consumers is catalyzing the demand for high-quality and artisanal tequila products, which represents one of the key factors offering a favorable market outlook in the United States. Moreover, rising celebrity endorsements, creative advertising campaigns, and social media engagement are raising awareness and generating interest in tequila among individuals, thereby strengthening the market growth in the US. Besides this, the rising demand for tequila due to its natural ingredients and lower calorie content among health conscious consumers is impelling the market growth. In addition, key players are constantly innovating and introducing new products to meet evolving consumer preferences, including flavored tequilas, barrel-aged expressions, and limited-edition releases, which cater to different tastes and attract enthusiasts and collectors, thereby supporting the growth of the market in the country. In line with this, the growing adoption of tequila bottles to create various handmade crafts and artisanal products, such as glassware, candles, and decorative items, is positively influencing the market. Furthermore, the rising employment of tequila as a disinfectant for minor cuts and scrapes or as a remedy for sore throats and coughs when mixed with other ingredients, such as honey and lemon, is facilitating the growth of the market in the country.
Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Product Type:
- Blanco
- Joven
- Mixto Gold
- Reposado
- Anejo
- Extra Anejo
Breakup by Purity:
- 100% Tequila
- 60% Tequila
Breakup by Price Range:
- Premium Tequila
- Value Tequila
- Premium and Super-Premium Tequila
- Ultra-Premium Tequila
Breakup by Distribution Channel:
- Off-Trade
- Supermarkets and Hypermarkets
- Discount Stores
- Online Stores
- Others
- On-Trade
- Restaurants and Bars
- Liquor Stores
- Others
Breakup by Region:
- Northeast
- Midwest
- South
- West
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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